How much is your data privacy value today?

We all aware that our activities in cyber world are under surveillance. But do you alert that even though there is no any surveillance, malware to sniff your data. Your loyal and data protection guard install on your workstation and server keep track of you daily. Perhaps you have the basic understanding on how antivirus vendor make use of your data. It is so called meta data. From on going computer cyber trend, artificial intelligence and Big data analytic intend to collect the data. But take oversight over the world. It looks that there are gap of the data collection policy. For instance, we are chosen Brand A antivirus band this year. But next year, we would like to use another brand of antivirus program. As far as I know, the disclaimer of antivirus vendor do not mention in detail how they are going to disposal the meta data belongs to you. To be honest, it is hard to erase your workstation meta data in their repository. Perhaps the vendor told you no personal information will be collected on this function. They are only keep track the antivirus or malware attack behavior. If such monitor not running in 24 hours. How does the monitor and detect functions work well. You may aware that  your loyal antivirus program also keep track of your activities!